The brainchild of former tech founders, Playaz4Playaz is an online community for retired athletes and sportspeople. It allows them to build their personal brand before retirement by connecting with fans, maintaining momentum and monetising the equity through a social network when their sporting days are over.
The brand was built around a theme of kinetic horizontal motion to reflect the energy of the subject matter, with the core propositions 'Led by Athletes' and 'Led by Fans' leading the creative. Bold impactful copywriting, urban imagery and punchy typography, graphics and colour brought the brand to life.
