Howden x Royal Ascot
Concept ideation, copywriting and project development of this award-winning creative campaign for global insurance broker Howden's 2024 partnership with Royal Ascot. Playing on a triple meaning, my creative concept gave a humorous nod to British foibles, and was supported by stunning photography from Tom Shaw in the style of 18th Century painter George Stubbs.
Appearing on billboards across London, and throughout the national press in the weeks before and during Royal Ascot, the campaign was hugely successful in raising Howden's profile as a unique alternative to the competition, and was a significant milestone in the brand's differentiation journey. The campaign won the Brand Design Society Gold Award, and a bronze Drum Award.
