RNIB is a charity that champions the lives and rights of the blind and partially sighted. A new brand was built to transform the dated previous version into something dynamic, engaging and relevant to the everyday lives of the target audience.
DDA compliance was a driving factor, with text size and colour contrast given strict parameters in a new brand style guide. A nationwide photoshoot was directed to ensure brand outputs represented real-life case studies in a direct, authentic and unapologetic way.
