Howden x Lions
Activation for the partnership between global insurance brokers Howden, and The British and Irish Lions on their 2025 tour. Triangulating between internal stakeholders and production agencies, I ensured the client's brand was accurately represented across a broad range of activations including pitch branding, hospitality, social and TV.
With many moving parts, oversight was critical and attention to detail key to ensuring consistent brand presence throughout the tour. My input also included generating creative copylines, concept ideation and design visuals; script proposals, casting calls, creative direction, picture lock and approvals for Sky TV idents; art direction for London mural activation; guidance and approval for artwork ranging from national press adverts to pitchside LEDs; internal comms and tour time activations for Howden's 22,000 global employees.
The project's scope and pace required the right balance of project management skills and creative vision, ensuring effective rollout and maximum leverage of tour touchpoints for high brand visibility.
