Archive: BAA
Creation of the 'Welcome to Britain' advertising campaign, designed to communicate quintessential aspects of the UK to new and returning passengers at Heathrow Airport. The campaign used montages of typical British scenes that paired visually, exploring scale, relationship and content in an unusual take on British themes.
After creating the initial visual of the Bank of England doubled as cricket stumps, I ideated a series of visuals that were then artworked in painstaking detail to achieve high definition imagery at large scale. The billboards dominated Arrivals at Heathrow and were well-received, being developed further for subsequent campaigns.
