Archive: Fairtrade
Consulting for Fairtrade allowed me to explore their then-recent rebrand, with bold typography and colour, and – unusually – some fantastic photography of producers around the world. A combination of corporate reports and other printed materials, exhibition and display, and digital assets was required on a frequent basis.
The primary and secondary typefaces allowed an interplay of impactful large-scale elements and smaller detail. With the colour palette and photography resulting in high-impact materials almost by default, it was an easy brand to work with.
