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AB Hotels portfolio item
AB Hotels portfolio item
AB Hotels portfolio item
AB Hotels portfolio item
AB Hotels portfolio item
AB Hotels portfolio item

I was responsible for the rebrand of hospitality group AB Hotels, and their flagship locations The Arch in Central London, and Sopwell House Hotel in Hertfordshire. The brand personalities were very different, but needed to work together within the wider group. I created crisp, linear brand marks, from which I developed tessilated patterns and complimentary colour palettes to reflect the personality of each location – the boutique London pied-a-terre, and the Georgian Country House. Along with a comprehensive wayfinding system for Sopwell House, an exhaustive range of collateral was also produced and is currently being implemented at both hotels. (For Latitude)

AB Hotels portfolio item